About Tinker Trends
Hi, I’m Wenda—a crafter, Etsy shop owner, and self-proclaimed data geek.
I’ve been selling handmade and digital products on Etsy for about five years now, and like most sellers, I’ve experienced the full rollercoaster. The highs of holiday rushes and viral listings. The lows of algorithm changes and crickets in the notification tab. At my peak, I brought in over $16,000 in annual sales. Then I went back to school, had zero time to create new designs, and watched that number plummet to $700.
That wake-up call could have sent me into a frenzy of random listing edits, desperate renewals, and throwing spaghetti at the wall. But that’s not how I operate. I needed answers—real, specific, data-backed answers—about what was actually happening in my shop.
The Problem with Existing Tools
Don’t get me wrong. Tools like eRank, Marmalead, and Alura are valuable. They’re great for understanding the Etsy marketplace as a whole—trending keywords, competition analysis, the big picture. But when it comes to understanding your own shop, they fall short.
Here’s what frustrated me: eRank shows my sales based on listing price, not what I actually earned. So when I sell a $29 item at a 50% discount, it reports $29—not the $14.50 that actually hit my account. That inflated number might feel nice, but it doesn’t help me make smart business decisions.
And the Etsy Dashboard? It’s packed with useful traffic and keyword data, but you can’t download any of it. You’re stuck staring at charts you can’t manipulate, compare, or analyze over time.
Why I Built Tinker Trends
I started building my own tools out of necessity. Spreadsheets that pull in my real sales data—after discounts, after fees, after everything. Tools that let me export what Etsy won’t. Dashboards that answer the questions I actually need answered.
Tinker Trends is where I’m sharing those tools. It’s built by an Etsy seller, for Etsy sellers—specifically for those of us who believe that gut instincts are great, but data is better.
Because when you’re running a small creative business, you don’t have time for guesswork. You need to know what’s working, what’s not, and where to focus your limited time and energy.
Data Is Everything
I’m not here to sell you shortcuts. Growing an Etsy shop takes creativity, persistence, and a lot of hard work. But it shouldn’t require flying blind. The right data gives you a roadmap. It turns “I wonder why sales are down” into “Here’s exactly what changed and here’s what I can do about it.”
That’s what Tinker Trends is all about.
Welcome—I’m glad you’re here.
